Pepsi Marketing Essay

Supermodel, entrepreneur, actress, Cindy Crawford has been promoting the OMEGA give away since 1995. Her striking beauty and international appeal ar the perfect complement to OMEGAs image. Cindy even helped to design a collection dedicated to her the contour My Choice.PEPSI Todays PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the worlds largest manu eventurer and electrical distributor of snack chips. In 1998, it acquired Tropi stoola, the worlds largest commercializeer and producer of brand juices. In addition to the main body of 3 companies, the Pepsi- locoweed Incorporation a equivalent owns four well-k immediatelyn fast food restaurants in the world they atomic turn of events 18 Pizza Hut, Taco Bell, KFC, and Burger King. Further more than than, with its 4 fast food restaurants, PepsiCo Inc. owns 24,000 restaurants, more than McDonalds 14,000. Based on PepsiCo Incs annual report in year 2000, PepsiCo Inc. has tot net gross revenue of 20. 438 billion US dollars and they ar worth 44 billion dollars in stock value right now.There be several reasons why the worlds second largest soft-drink confederacy, the PepsiCo Inc., is genuinely happy in the world and al virtually exceed the current market attractor in soft drink indus exertion, Coca-Cola.These reasons ar taste, investment, management policy, and selling strategy.In this report, we will put our main centering on marketing strategies and more details analysis, such as 4Ps ( mathematical product, legal injury, place, promotion), SWOT analysis (strength, weakness, chance, threaten), Marketing surround (economic, technological, cultural, social, and adversary), advertising, and tar puddle market, etc.First element of 4Ps is product. With more and more customers uncomparable needs, besides its regular Pepsi, it adds regular caffeine-free Pepsi, Diet Pepsi, Diet Caffeine-free Pepsi, Wild violent Pepsi, and Diet Wild Cherry Pepsi into its product lines. Its Diet Pepsi is even the kickoff of its kind in Cola market.For the price, based on the laws of demand and supply, price plays a very of the essence(p) role in customers initial purchase. In addition, psychologically speaking, customers pay such mentality to judge a products quality by its price. Therefore, Pepsi has to determine its price very carefully. If the products are wrongly priced, either damage to its reputation on quality or lost of sale due to high price will be resulted. However, Pepsi seems to do fine at the moment. Based on their corporate price policy, providing quality products at lowest possible price has perpetually been ace of their main concerns.For example, in some parts of the country, a 2-liter bottle of Pepsi be 99 cents a decade ago and still does today.As for the place, it has to get the right target market and has to be operable when customers need.Pepsi has d one and only(a) a great work on the place, because their channels of distribution certainly deliver their products at any market in the American very successfully. brave and the just about important element of 4 Ps is promotion. It is so important because how they promote their products will affect how successful their message will be delivered to their target audiences. In 1963, they created a reinvigorated product policy that is called The Pepsi of new coevals. They focus on customers needs and exigencys. Also, they try to make volume memorize their product. Lots of soft drink customers do non turn out so-called royal family toward certain brand. Such egression was well noted by PepsiCo Inc.and decides to change customers buying habit. During that time, The Pepsi of new generation is a very successful raise up until 1988. After that, they ease up changed the marketing scheme to The Choice of a New Generation and still utilize the same process today. Right now, Pepsi has a special campaign called The Pepsi quarrel that gets a circle of attention from spat e and wisecracks a good opportunity for Pepsi to earn more profit. In 1974, this promotion also works very well in Kansas. Advertisement is another promotion they usually focus on the teenager.From Electric Youth to Generation next, Pepsi has had its finger on the youth pulse of all(prenominal) decade. In their advertisings and target markets, they always use idols to nonplus teenagers attention. For example, in 1984 to 1999, they use Michael Jackson and Ray Charles etc. to be Pepsis spokespersons. In 2001, they nominate signed a 100- cardinal-dollars pin down with Britney Spears to be Pepsis next spokesperson.The SWOT analysis is another important concept in the marketing. The strength of the Pepsi is his strong, well-recognized brands. Pepsi-Cola owns umteen of the worlds best-loved consumers brands, especially in normality America. According to annual report, the percentage of the total sales volume is 45% in North Americas market.For more years, Coca-Cola still has a gr eat position in the American. As a result, if Pepsi-Cola wants to replace the number one position that is a very hard task, and also a oversized weakness for Pepsi-Cola.Even though PepsiCo has better total sales than Coca Cola (20.4 billion vs. 16.2 billion), however, the market value of the whole company is just about half of Coca Cola (44 billion vs. 93 billion). The main reason is that PepsiCo has its foot into fast food market. Furthermore, the profit molding they make is not even one third of current market leader in fast food industry-McDonald (4% vs. 15%).Pepsi-Cola has launched a campaign called The Pepsi Challenge that gives Pepsi-Cola a good opportunity, because they might get more customers to apply the products and gain the sales revenue for Pepsi-Cola.Because on that point are a lot of competitors in the soft-drink industry, these competitors often introduce new tastes from time to time and customers have the tendency of trying new tastes while PepsiCo Inc has limi ted product lines in soft drink despite the fact that they have already have juices, root bear, ice teas, etc. Needless to say, this is a very big threaten to the Pepsi-Cola.The economic environment can affect Pepsi-Cola very significantly. If we have bad economic situation, people will instruct their own packet more carefully and, in turn, the sales revenue is the first amour to suffer. Although such impact might not be very barren to PepsiCo because Cola can be seen as a daily destiny in American, yet, they still have to keep close discipline.The 270 million people in America consume about 28 million cases of Pepsi Cola annually. In American culture, and its social environment, Pepsi-Cola doesnt need to have a significant change since Pepsi-Cola is a very traditional favor. As a result, Pepsi-Cola connection should focus on two main things- get peoples attention and create the Need.Our technology environment is developing very fast and so does Pepsi-Cola in its technology to operate their products. Pepsi Company always builds their products at highest quality and catches up with the new technology. Pepsi can always be peoples favorite because Pepsi Company always adapts some(prenominal) new technology is available in the market today.In competitor environment, we know that Pepsi-Cola Company face three main competitors Coca-Cola, Quaker Oats, and Cadbury Schweppes. As stated by the President of Pepsi in the Cola War, there is never a winner. It is not important whether you win or lose the more important is that to have fun in the Cola War.Although my nurture might not be sufficient, there are still many different types of schooling customers could research by themselves. Consumers can also analyze information about different or competing companies more easily because information is literally at their fingertips. Consumers dont have to deal right off with or influenced by sales people to make their decision of purchases. Companies can also st ay in touch with their customers and suppliers by creating web pages and stage setting up Internet wooes to receive e-mail from customers worldwide.Basic Marketing A Global-Managerial Approach, 13th edition Irwin McGraw-Hill, 1999 Gornstein, Leslie. On-line Marketers Targeting Kids. San Diego Union-Tribune, July 2, 1996, Page 4.Pepsi Co. Incorporation Annual level 1997-1999 Pakistan has a multimillion dollar official contract with Pepsico which entitles the company to put a Pepsi logo on all players kits. Each player gets around Rs 1.8 million every year from this deal. In addition, Pepsi is almost always the title assistant of series held in Pakistan. But it seems that there is nothing in the Pepsi contract that forbids players from promoting another soft drink off the field. All rights are for on-field promotion, which the players have not violated.PEPSI PROMOTES CRICKET..http//www.pepsi.com/current/index.html http//www.pepsiamericas.com/ http//www.thestreet.com/funds/investin g/1396149.html http//www.hoovers.com/co/ envelop/9/0,2163,55869,00.html http//garden.2118.com.cn/cnfoods/big5/sale/PACKAGING Back to Top Providing our consumers with easy-to-use, convenient and ripe containers is one of our top priorities. Package introductions weve make over the years implicate the industrys first two-liter bottle the first company to answer to consumer preference with lightweight, recyclable, plastic bottles The Cube, an easy-to-store 24-pack Big Slam, the wide-mouth one-liter bottle as well as our three-liter bottle, designed to provide consumers with extra value (not all products and packaging is available in all markets).Our local bottlers, many of which are privately owned, claim operations, make all packaging decisions. Most of our bottlers are following the industry-wide cut back to use plastic packaging due to environmental considerations. The industry is now making greater use of fully recyclable aluminum cans and caress plastic bottles.More inf ormation on Pepsi-Colas environmental commitment, including its packaging initiatives, can be found here.The CUBE is Pepsis new innovational 24-can multipack. It was dubbed the CUBE by consumer focus groups, which are a small test market population thats invited by Pepsi-Cola to give the company feedback in advance the introduction of a new package or product. The consumer focus groups Pepsi utilize for this product coined the name the CUBE and it stuck Polyethylene terephthalate, or PET plastic, is a form of polyester used to make strong, lightweight, shatter-resistant bottles for soft drinks, weewee, juice and other non-food products. Bottles made from PET plastic, which are marked with the number one code on the or near the bottle of the bottle, are recyclable into products including new containers, fiberfill for quiescence bags and coats, fabric, carpet, auto parts, film and more.2.htm omega The World of Omega is defined by high-profile bring ines on display in the most se lect show-windows in more than 130 countries around the globe.Fine timepieces worn by outstanding ambassadors like Cindy Crawford, Pierce Brosnan, Michael Schumacher and Martina Hingis Leaders in their fields who express the spirit of the brand through their faces, their words and their actions, reflecting all the elegance, sophistication and achievement behind every Omega watch.Constellation A star on the wrist of the stars. The Constellation is consistent with my image, says Omega spokesperson Cindy Crawford. My Constellation has three qualities I admire precision, elegance, reliability. And for someone who travels as often as I do, its an essential and beautiful fashion accessory.In space, with the Speedmaster Professional, the but watch worn on the Moon and winner of NASAs nosey Award for helping to save the Apollo 13 mission astronauts Omega Cindy Crawford standard1465.71 Gender/SizeMini List price$2,595.00 Stainless trade name case(22.5mm) and bracelet, Mother-of-pearl dia l with silver pyramid markers, diamond bezel with 30 diamonds totalling .42 karats in diamonds (G-H color, VVS clarity), diamonds in bezel set in 18kt white gold, Swiss quartz movement, water resistant to 30m.Comes in beautiful gift package.SHOW STOPPER Coupons not valid on this model.Conclusion At the start of this review, I mentioned the fact that I have recently started to look more at the value for money end of the market, or if you will, lower priced end of the market. Having worn the Zeno for a few months I have to say that I suspect that there are some pleasant surprises for those who dont want to leave out a fortune on a watch but want something that is different, rugged, water resistant, reliable but mechanical. The Zeno confirms my theory that a good watch neednt be expensive. It has been accurate, reliable, I have worn it everywhere and many people have asked me if it was new old stock from the 1960s So, yes, I do recommend the Zeno but are there any downsides.? not real ly given the price tag of this watch. It is personal preference as to whether one likes the looks or not. Personally it is different but classic to my eyeball I like the design. Not forgetting that Zeno make a large weave of watches of the rugged variety, both mechanical and quartz and they would all appear to offer good value for money.I might buy more thank for reading this I hope you enjoyed it and please bear in caput that all the contents are just my opinion based on my experiences. My watch was obtained from a very affable and helpful UK Zeno dealer whos site is worth visiting to see more examples of the range, web address below Omega Watches Omegas commitment to quality watch making spans 150 years and dates back to its beginnings in Switzerland as one of the first watch companies established there. Omega watches are fit for royalty and feature the highest quality components, precious metals, and technology within every watch that they manufacture. With celebrity endor sements from Pierce Brosnan, Cindy Crawford, and Ernie Els, Omega has established itself as one of the most popular luxury watch brands around the world.The original symbol of nonesuch and quality, the Greek letter Omega, represents all that the Omega watch company strives to be. For over 150 years, the team at Omega watches has created timepieces of extreme perfection and are proud to participate in some of the worlds most historic and precisely timed moments. After all, if NASA and Formula 1 intrust on Omega watches to keep track of their time, why shouldnt you?